Blog
Rachel Akmakjian is Director of Jeweler Relations for BriteCo. She has more than eight years’ experience in jewelry marketing, retail, diamond wholesale, and managing her own company that specializes in creating custom jewelry pieces.
Rachel is currently a student at the Gemological Institute of America, on track to receive her Graduate Gemology certificate by the end of this year. Her education and experiences have given her an in-depth understanding of the demands and expectations facing jewelers and customers in today’s evolving retail marketplace.