BriteCo In the News

Third-Gen Jeweler Modernizes Appraisal Process

May 2019

Dustin Lemick is a third-generation jeweler who became frustrated with a lack of instore technology in the jewelry business. After he earned his graduate gemologist certification he found himself in charge of appraisals and insurance replacements.

How Startup BriteCo Is Streamlining Jewelry Appraisals and Insurance

May 2, 2019

Dustin Lemick, a third-generation jeweler and gemologist based in Evanston, Ill., has done his fair share of appraisals and insurance-based replacements. The twin services once comprised a sizable slice of his business. But at some point, his frustrations with the appraisal process, which he viewed as unnecessarily cumbersome for both jewelers and consumers, began to build.

BriteCo introduces innovative online appraisal platform for jewelers

Friday, April 19, 2019

Founded by a third-generation jeweler, BriteCo partners with local retailers to seamlessly appraise and insure their customers’ fine jewelry and watches in 50 states.

Put a policy on it: This startup lets you insure an engagement ring in 10 minutes

April 12, 2019

Getting a piece of jewelry or a watch appraised and insured isn’t as easy as you might think. Okay, even if you didn’t think the process was easy, chances are it’s harder than you imagined. Brides magazine actually wrote a nine-step guide about how to get engagement ring insurance.

Jewelry Insurance Startup Firm Raises $2M The founder is a third-generation jeweler.

March 21, 2019

“The jewelry buyer is changing rapidly. Millennials now represent the largest jewelry buying demographic, and their expectations are different from those of prior generations. BriteCo helps jewelers by providing them with the optimal blend of online convenience and personal attention.”

Trunk Club Founder Backs $2M Round for Jewelry Insurance Startup BriteCo

March 20, 2019

The startup was founded in 2017 but officially launched to the public today. It partners with jewelers to help shoppers insure their fine jewelry and watches at the point of sale, allowing jewelers to add a new source of revenue. The startup offers verified appraisals and immediate replacement coverage by HDI Global, a top insurance carrier.

Insurtech startup BriteCo raises $2M seed round

March 20, 2019

Available exclusively through partner jewelers, BriteCo provides consumers peace of mind, with verified appraisals and immediate replacement coverage by HDI global, an A-rated insurance carrier. In addition, BriteCo’s coverage has no deductible, automatically updates protection each year using advanced price analytics and predictive models, and offers a more streamlined claims experience.

Insurtech Startup BriteCo Raises $2 Million Seed Round to Protect Consumers in the $3 Billion Fine Jewelry and Luxury Watch Market

Founded by a third-generation jeweler, BriteCo partners with local retailers to insure fine jewelry and watches in 50 states

March 20, 2019 (Evanston, IL)BriteCo, a startup that partners with jewelers to help consumers insure fine jewelry and watches within minutes of purchase, today announced a $2 million seed round. The round’s investors include Brian Spaly, the founder of Trunk Club, and Jeff Taylor, the former chairman and CEO at Cole Taylor Bank.

Visit BriteCo at JCK Las Vegas Booth RI-1

We’ll be demonstrating our cloud-based Appraisal Management System for jewelers in the new retail innovation section at JCK Las Vegas May 31-June 3. See how BriteCo is transforming the retail jewelry appraisal and insurance experience.


909 Davis Street, Suite 500
Evanston IL 60201

Jewelers: Get updates and appraisal tips!

BriteCo LLC is a licensed insurance agency in all fifty states and the District of Columbia.
Please see the Licenses section of this website for more information. All insurance policies underwritten and issued by HDI Global Insurance Company and administered by BriteCo.