BriteCo In the News

BriteCo jewelry and watch insurance announces partnership
with International Gem Society, LLC (IGS)

EVANSTON, IL JULY 10, 2019 – BriteCo, LLC, ( a jewelry and watch insurance company offering free jewelry appraisal software to qualified jewelers, announced today a partnership with The International Gem Society, LLC (IGS), the world’s top resource for gem professionals, enthusiasts, and industry content. With more than 10,000 members worldwide and 4.5 million website visitors annually, IGS provides online gemology education and community forums along with gemstone pricing and buying guides, and a directory of gem-related businesses.

“We’re excited to be partnering with IGS to enhance the value of our online appraisal management platform,” said BriteCo founder and CEO Dustin Lemick. “It’s another way for us to provide our jeweler partners with the best product possible, saving them time and effort and helping to make their jewelry businesses more successful.”

An Insurance Adjuster Evaluation of BriteCo Jewelry Insurance

June 12, 2019

Over the past two weeks, I have received requests from our IIJA Registered Gemologist Appraisers (and others on JHJ) to provide information regarding an insurance company called: BriteCo, who provides free appraisal software to jewelers. The concept is that BriteCo provides the free appraisal software that is processed through the BriteCo system, and a quote for personal property insurance is sent to the client.

Wendy Paler joins BriteCo as Director of Channel Development

Responsible for managing BriteCo’s growing network of jeweler partners in the US

EVANSTON, IL June 2019 – BriteCo, a new appraisal and insurance technology company based in the Chicago suburbs, announced that Wendy Paler has joined the BriteCo team as Director of Channel Development. She is responsible for cultivating and managing a rapidly growing network of BriteCo jeweler partners across the U.S.

Third-Gen Jeweler Modernizes Appraisal Process

May 2019

Dustin Lemick is a third-generation jeweler who became frustrated with a lack of instore technology in the jewelry business. After he earned his graduate gemologist certification he found himself in charge of appraisals and insurance replacements.

How Startup BriteCo Is Streamlining Jewelry Appraisals and Insurance

May 2, 2019

Dustin Lemick, a third-generation jeweler and gemologist based in Evanston, Ill., has done his fair share of appraisals and insurance-based replacements. The twin services once comprised a sizable slice of his business. But at some point, his frustrations with the appraisal process, which he viewed as unnecessarily cumbersome for both jewelers and consumers, began to build.

BriteCo introduces innovative online appraisal platform for jewelers

Friday, April 19, 2019

Founded by a third-generation jeweler, BriteCo partners with local retailers to seamlessly appraise and insure their customers’ fine jewelry and watches in 50 states.

Put a policy on it: This startup lets you insure an engagement ring in 10 minutes

April 12, 2019

Getting a piece of jewelry or a watch appraised and insured isn’t as easy as you might think. Okay, even if you didn’t think the process was easy, chances are it’s harder than you imagined. Brides magazine actually wrote a nine-step guide about how to get engagement ring insurance.

Jewelry Insurance Startup Firm Raises $2M The founder is a third-generation jeweler.

March 21, 2019

“The jewelry buyer is changing rapidly. Millennials now represent the largest jewelry buying demographic, and their expectations are different from those of prior generations. BriteCo helps jewelers by providing them with the optimal blend of online convenience and personal attention.”

Trunk Club Founder Backs $2M Round for Jewelry Insurance Startup BriteCo

March 20, 2019

The startup was founded in 2017 but officially launched to the public today. It partners with jewelers to help shoppers insure their fine jewelry and watches at the point of sale, allowing jewelers to add a new source of revenue. The startup offers verified appraisals and immediate replacement coverage by HDI Global, a top insurance carrier.

Insurtech startup BriteCo raises $2M seed round

March 20, 2019

Available exclusively through partner jewelers, BriteCo provides consumers peace of mind, with verified appraisals and immediate replacement coverage by HDI global, an A rated insurance carrier. In addition, BriteCo’s coverage has no deductible, automatically updates protection each year using advanced price analytics and predictive models, and offers a more streamlined claims experience.


909 Davis Street, Suite 500
Evanston IL 60201

BriteCo LLC is a licensed insurance agency in all fifty states and the District of Columbia.
Please see the Licenses section of this website for more information. All insurance policies underwritten and issued by HDI Global Insurance Company and administered by BriteCo.