BriteCo Privacy Policy

We value your business and your trust in BriteCo Inc. ( “BriteCo” or “we” or “us”).  The privacy and confidentiality of your personal information is among our top priorities.  This Privacy Policy explains our practices and procedures for securing your personal information before, during and after your relationship with us.  This Privacy Policy is incorporated into and is subject to the Terms of Use governing use of our website. If you have questions or complaints regarding our Privacy Policy or practices, please contact us at [email protected]. Thank you for choosing BriteCo for your insurance needs.


What Information We Collect And How Do We Obtain It?

BriteCo collects a variety of information that will aid us in quoting and servicing your insurance policy. This information includes “nonpublic personal information”, which is all information that identifies you and is not available to the public. We collect this information through your application information, your communications with us, your transactions, your BriteCo jewelry or watch appraisal, and your use of our services.

Here are some examples of the information we collect:

  • Application: Through the insurance application we gather information such as date of birth, occupation information, and criminal background, as well as other information you may provide in connection with the application for insurance.
  • Appraisals: Through BriteCo appraisals we gather information such as your name, your address, your telephone number, and your appraisal values as well as other information you may provide in connection with your appraisal.
  • Transactions: Through your transactions with us, we gather information such as insurance coverage, payments and claims history, and payment instrument information.
  • Website Usage: Like most online services, when you use our websites, we may automatically collect certain information about your visit such as the website and/or search criteria that led you to our websites, your internet protocol address (“IP Address”), your mobile device identifier (such as your UDID or equivalent), or other device address or ID, device type, operating system, browser information, and what pages you visit on the websites, the web pages or sites that you visit just before or just after our websites. We do not link this automatically-collected data to personally identifiable information.
  • Consumer Reporting Agencies: Through consumer reporting agencies, we gather information such as prior personal insurance claims history and insurance credit score, as well as other information to assist in our quoting and underwriting process.
  • Cookies: When you use our websites, we may send one or more cookies– small text files containing a string of alphanumeric characters– to your computer. BriteCo may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our websites. Persistent cookies can be removed. Please review your web browser “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete, or choose not to accept, cookies from our websites, you may not be able to utilize the features of our wesbites to their fullest potential.
  • Tracking Technologies: The use of tracking technologies by our service providers, technology partners or other 3rd party assets on the site is not covered by our Privacy Policy. These 3rd parties may use cookies, clear gifs, images, and scripts to help them better manage their content on our site. We do not have access or control over these technologies.

What Personal Information We Disclose About You

We do not generally disclose any of our customers’ or other persons’ nonpublic personal information to anyone, except as permitted or required by law. There are however some circumstances in which we disclose your information to third parties in connection with developing, providing, and maintaining our services and operating our business. Such disclosures include:

  • We may disclose your information to insurance companies, claims representatives, consumer reporting agencies, insurance agents, law enforcement agencies, courts and government agencies. These parties may disclose information to other parties as permitted by law. For example: a consumer reporting agency may disclose transaction information received from us to other insurance companies with which you do business.
  • BriteCo works with third party service providers in the U.S. and other jurisdictions to provide website development, hosting, maintenance, transcription, and support as well as other business services for us. To the extent it is necessary for these service providers to complete their work, these third parties may have access to or process your personally identifiable information. These disclosures are generally made under terms comparable to this policy, and the recipients are limited to using the information the purpose for which it was provided.
  • BriteCo may disclose automatically collected and other aggregate non-personally-identifiable information with interested third parties, to assist such parties in understanding the usage, viewing, and demographic patterns for certain programs, content, services, advertisements, promotions, and/or our websites’ functionality.
  • BriteCo may also disclose your information if required to do so by law or where BriteCo determines that such action is necessary or useful to comply with applicable laws, to respond to a court order, judicial or other government subpoena or warrant, or to otherwise support or cooperate with judicial or law enforcement activity.
  • BriteCo works to promote a safe and reliable service for all users. We reserve the right to disclose your information that we believe is reasonable, appropriate, or necessary to take precautions against liability; to protect BriteCo and others from fraudulent, abusive, predatory, or unlawful uses or activity; to investigate and defend ourselves against any third party claims or allegations; to assist government enforcement agencies; to protect the security or integrity of our websites; or to protect or vindicate the rights, property, or personal safety of BriteCo, our users, or others.
  • BriteCo may share nonpublic personal information that you provide to us with third party companies with whom BriteCo has business relationships for marketing purposes.

In addition, in the event that all or a portion of BriteCo or our assets are acquired by or merged with a third party entity, we reserve the right to transfer, as part of that transaction, the information that we have collected from users, including personal information and user data.  The acquirer of such information will be required to assume the responsibilities set forth in this Privacy Policy as the privacy policy governing the acquired information, but will have the right to subsequently modify its privacy policy on a prospective basis as described under the heading “Changes And Updates To This Privacy Policy” below.


How Do We Protect Your Information?

BriteCo is committed to protecting your information from unauthorized access and disclosure. We have certain physical, electronic, and procedural safeguards in place that are designed to help protect the security and integrity of your information. Nevertheless, no physical, procedural, or technical system is 100% secure or immune from design flaws, outages, losses, attacks, or from human error. Therefore, we cannot ensure or warrant that information you transmit to BriteCo will not be lost or compromised. To reduce the risk that your account may be compromised, we recommend, as applicable, the use of passwords greater than eight characters, and that include letters, numbers, and special characters, and that you regularly change your password to one that you have not used within the last year. If you have any questions about security on our web site, you can contact us at [email protected].


Links to Third Parties

Our websites may include links to other websites whose privacy practices may differ from those of BriteCo. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any web site you visit. Our websites may, now or in the future, include social media features, such as the Facebook Like button and widgets, such as the Share this button or other interactive mini-programs that run on our websites. These features may collect your IP address, which page you are visiting on our websites, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our websites. Your interactions with these features are governed by the privacy policy of the company providing it.


Changes And Updates To This Privacy Policy

Please revisit this page periodically to stay aware of any changes to this Privacy Policy, which may be revised on a prospective basis from time to time at BriteCo’s sole discretion. If we modify this Privacy Policy, we will make it available through our websites. Your continued use of our websites and our services after our revised Privacy Policy has become effective indicates that you have read, understood and agreed to the current version of the Privacy Policy.