BriteCo puts the jewelry
appraisal and insurance
process back in your hands


Try it FREE

What Our Jeweler Partners Are Saying

I absolutely LOVE doing appraisals now. Takes most of the work out and saves sooooo much time. Takes me maybe 5 minutes to get an appraisal done anymore. An there’s no mailing it off. It gets emailed directly to the customer once you’re finished. You NEED this in your store, I PROMISE you!

~ Brittany O.

Why We’re Here

Say goodbye to
insurance hassles
and wasted time


Apply for Free Software

  • No more extra hours spent appraising jewelry
  • No more insurance claim runarounds
  • No more preferred networks
  • No more liability worries


BriteCo offers a faster, easier, and reliably secure
way to appraise and insure jewelry.


Create in Minutes


Create watch and jewelry appraisals online with intuitive, guided steps. Print or send to customers via email.


Track & Sort Easily


Track appraisals easily and quickly using sorting and search features. No more paper files to store or misplace.


Manage Anytime, Anywhere


Manage appraisals online anytime, anywhere from your desktop, laptop, tablet, or even your phone.



“Thanks to BriteCo, somebody has finally done something right for the independent jeweler with an appraisal system that saves us time, is there whenever we need it, and it’s free!”

Pav & Broome Fine Jewelry

Learn how Pav & Broome Fine Jewelry in Gulfport, Mississippi uses BriteCo’s free jewelry appraisal software and immediate personal jewelry insurance coverage to improve their customers’ experience.

Read About Pav & Broome


Designed by a third-generation jeweler,
BriteCo helps you compete

What you gain as a jeweler partner:


  • Intuitive online Jewelry Appraisal Management System
  • No more liability worries
  • Automatic pricing guidelines
  • Expedited replacement claims
  • Extra revenue

How your customers benefit:


  • Easy claim replacement up to 125% of insured value
  • Zero-deductible policies
  • Immediate AM Best A rated coverage
  • Automatic annual insurance value updates
  • Fast and easy jewelry insurance application


BriteCo’s Jewelry Appraisal Management System puts you in control

See finalized custom
appraisal example

click to enlarge

leveraging innovative technology to reach millennials

See how you can get your share of millennial jewelry spending with BriteCo’s innovative, online Appraisal Management Platform


Free white paper: “Leveraging Innovative Technology to Reach Millennials”



Appraising a diamond

BriteCo appraisals use market data and proprietary software to calculate values, and when published, generate an immediate offer by BriteCo to your customers for insurance coverage. Use BriteCo on your computer, tablet, or phone to appraise jewelry and watches online, anytime.


Read our FAQ


Free appraisal software for jewelers

Sign up to get a login – it’s free!

Store Name
First Name
Last Name
How did you hear of us?


909 Davis Street, Suite 500
Evanston IL 60201


Jewelers: Get updates and appraisal tips!

BriteCo LLC is a licensed insurance agency in all fifty states and the District of Columbia.
Please see the Licenses section of this website for more information. All insurance policies underwritten and issued by HDI Global Insurance Company and administered by BriteCo.