BriteCo puts the jewelry
appraisal and insurance
process back in your hands

The leading FREE appraisal software for jewelers

Get started now

Trusted by thousands of jewelers across the USA


Welcome to a faster, easier, more reliable way
to appraise and insure jewelry.

Finish an appraisal in 5 minutes!

Free Jeweler Appraisal Platform

Intuitive, self-directed screens
Convenient dropdown menus
Access from anywhere, anytime


Get started

Automated Appraisal Output (PDF)

Professional appraisals with details
Send to customer via email when finalized
Download PDF and print option

Say goodbye to
insurance hassles
and wasted time

  • No more extra hours spent appraising jewelry
  • No more insurance claim runarounds
  • No more preferred networks; replacement claims come back to your store

Watch a quick overview of our FREE jewelry appraisal software


Designed by a third-generation jeweler,
BriteCo helps you compete

What you gain as a jeweler partner:


  • FREE online Jewelry Appraisal Management System
  • No more liability worries
  • Automatic pricing guidelines
  • Expedited replacement claims
  • Extra revenue

How your customers benefit:


  • Easy claim replacement up to 125% of insured value
  • Zero-deductible policies
  • Immediate AM Best A+ rated coverage
  • Automatic annual insurance value updates
  • Fast and easy jewelry insurance application

Check Out Our Shout Outs!

“They’ve changed the way we do appraisals! I can’t say enough!”

“I just wanted to say that BriteCo is awesome!”

“Customers are given the opportunity to insure their jewelry on the spot!”


BriteCo’s FREE jewelry appraisal management system puts you in control

Benefits for BriteCo Jeweler Partners through our industry partnerships

GemFind Partnership

GemFind designates BriteCo as its preferred appraisal and insurance technology. GemFind provides BriteCo jeweler partners special discount offers on its industry-leading Web Services if they are new to the GemFind membership network.

Learn more

Polygon Partnership

Polygon offers BriteCo jeweler partners (who are not currently members of Polygon), a discount on membership with access to the most efficient online network to source and sell diamonds, jewelry, colored stones, watches and more.

Learn more

American Society of Appraisers Partnership

American Society of Appraisers offers BriteCo jeweler partners (who are not currently members of ASA) a 20% discount on the Fundamentals of Jewelry Appraisal online course as well as three free months as an Ally Member of ASA.

Learn more

See what our jeweler partners
are saying about BriteCo

“BriteCo is a phenomenal tool that we use to create an amazing customer experience.”

Read more

“BriteCo makes it easy so that no one ever needs to worry— they can get their purchase insured immediately.”

Read more

“BriteCo’s free appraisal system is really foolproof and super easy to use.”

Read more

Free appraisal software for jewelers

Sign up to get a login – it’s free!

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909 Davis Street, Suite 500
Evanston IL 60201


BriteCo Inc. is a licensed insurance agency in all fifty states and the District of Columbia.
Please see the Licenses section of this website for more information. All insurance policies underwritten and issued by Glencar Insurance Company and administered by BriteCo.