CHICAGO, IL – (May 28, 2025) Jewelry and watch insurer BriteCo today announced the launch of its direct integration with Shopify. Shopify powers approximately 30 percent of e-commerce websites in the US, making it the platform of choice for many online jewelry retailers. BriteCo Jewelry Insurance provides customers convenient and affordable coverage for loss, theft, damage, and disappearance with no deductibles.
With the BriteCo insurance integration, jewelry stores using Shopify as their e-commerce or POS platform can feature a no-obligation quote for jewelry insurance coverage at checkout. Once a customer accepts the offer, they purchase the insurance directly from BriteCo online in minutes. BriteCo insurance coverage can be completed by answering only a few questions and paying by credit card, with the option to pay monthly or make an annual payment at a discount.
“Our customers appreciate the convenience and added value of getting an offer to insure their purchase at checkout,” according to Himanshu Dhameliya, founder and CEO of Renaissance Jewel. “BriteCo makes the experience easy and fast; we generate incremental revenue, and claims are referred back to us. This is a win for everyone involved.”
“By integrating with Shopify,” said BriteCo founder and CEO Dustin Lemick, “we are giving our more than 3,000 jeweler partners across the US another way to leverage modern technology to help grow their retail businesses.”
Jewelers can visit brite.co/for-jewelers to learn more and schedule a BriteCo and Shopify integration demo.
About BriteCo
BriteCo is a leading tech-driven provider of jewelry and watch insurance. Created by a third-generation retail jeweler, BriteCo offers best-in-class jewelry and watch insurance, available in all 50 states. Its top-rated insurance is accessible to customers wherever they prefer, directly online, through an independent insurance agent or broker, or at luxury jewelry retail partners around the country. BriteCo policies have $0 deductibles, are backed by an AM Best A+ rated insurer, and provide worldwide coverage. Visit brite.co for more information.
Contact: John Ortbal, [email protected], BriteCo
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