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BriteCo announces partnership with International Gem Society, LLC (IGS)

Dustin Lemick

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Dustin Lemick

Updated on:

September 10th, 2025

IGS logo

EVANSTON, IL JULY 10, 2019 – BriteCo, LLC, (BriteCo) a jewelry and watch insurance provider offering free jewelry appraisal software to qualified jewelers, announced today a partnership with The International Gem Society, LLC (IGS), the world’s top resource for gem professionals, enthusiasts, and industry content. With more than 10,000 members worldwide and 4.5 million website visitors annually, IGS provides online gemology education and community forums along with gemstone pricing and buying guides, and a directory of gem-related businesses.

“We’re excited to be partnering with IGS to enhance the value of our online appraisal management system. It’s another way for us to provide our jeweler partners with the best product possible, saving them time and effort and helping to make their jewelry businesses more successful.”

~ BriteCo Founder & CEO Dustin Lemick

“Over the last 21 years, we have assembled detailed pricing and technical information jewelers can use to help appraise over 70 different gemstones,” according to IGS managing member Seth Rosen. “The values in our guides come from a variety of sources including primary and secondary gemstone dealers, jewelers, miners, and wholesale suppliers of commonly traded gemstones.”

Try it for Free

The cloud-based BriteCo Appraisal Management System™ (AMS) enables jewelers to create appraisals in under ten minutes. Free to qualified jewelers, BriteCo uses intuitive self-guided screens to enter key information, add photos, and get a recommended range for appraised value based on market data. Once the jeweler finalizes an appraised value, customers receive an email with an electronic copy of the appraisal for their records.

When the appraisal is finalized, BriteCo sends an email or text directly to the customer that includes a custom offering for replacement insurance coverage. The customer clicks a link in the message, fills out a short application on their phone or other device, pays by credit or debit card, and is insured immediately.

Retail jewelers can learn more and sign up to become a BriteCo jeweler partner by visiting BriteCo.

About IGS

International Gem Society, LLC is a holding company that owns https://www.gemsociety.org, the world’s largest online resource for gems and gemology information founded in 1998 and https://www.ganoksin.com/, a technical resource website for bench jewelers and jewelry manufacturers founded in 1996.

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Dustin Lemick

Author

Dustin Lemick

Dustin Lemick is the Founder and CEO of BriteCo and a third-generation jeweler with over thirteen years of retail jewelry experience. He holds a Graduate Gemologist degree from the Gemological Institute of America (GIA) and has in-depth knowledge and expertise in appraisal systems, diamond and gemstone markets, retail pricing models, insurance replacement models, and jewelry quotation pricing systems.