Blog
Rachel Akmakjian is Director of Jeweler Relations for BriteCo. She has more than eight years’ experience in jewelry marketing, retail, diamond wholesale, and managing her own company that specializes in creating custom jewelry pieces.
Rachel's expertise is further enhanced by her distinction as a Graduate Gemologist from the prestigious Gemological Institute of America, equipping her with exceptional knowledge in gem identification and grading. Her education and experiences have given her an in-depth understanding of the demands and expectations facing jewelers and customers in today’s evolving retail marketplace.