How to keep customers engaged and generate income with BriteCo Virtual Reappraisals

By Dustin Lemick, Founder & CEO BriteCo

With social distancing to contain the COVID 19 virus,  many jewelers feel that closing their stores is necessary to help keep their customers, themselves, and their staffs safe during this time of uncertainty.  Regardless of your response, retail jewelers are likely to see fewer store visits in the coming weeks.

At BriteCo we’ve been asking ourselves how we can help you stay in touch with your customers and prospects using the technology that we’ve built. One way to do that is to use our free BriteCo appraisal software to offer “virtual reappraisals” to your customers.  We have a free Virtual Reappraisal Guide that explains how to do it.

Because BriteCo has streamlined and automated the entire appraisal process, our jeweler partners can usually complete an appraisal in 5 minutes or so.  That means they can do many more appraisals in much less time than ever before.

The Virtual Reappraisal program gives you the opportunity to connect with customers and help them update appraisals on their jewelry pieces using existing documentation and fresh photos – all without them having to leave their homes.

Here’s how it works:

We’ve also put together a more detailed description along with ideas on how you can offer virtual reappraisals in this Virtual Appraisal Guide for retail jewelers.

We’ve just introduced the Virtual Appraisal program to our jeweler partners and any jeweler wishing to sign up to use BriteCo’s free appraisal software.  Stay tuned as we will be sharing how retail jewelers are promoting the Virtual Appraisal concept in ads and on social media.  We’ll also be providing creative promotional ideas that you can customize to your own store.

Stay safe. And know we’re with you as we all pull together to get through this challenging time.


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Please see the Licenses section of this website for more information. All insurance policies underwritten and issued by HDI Global Insurance Company and administered by BriteCo.