Dustin Lemick


My name is Dustin and I’m one of the founders and the CEO of BriteCo.  I’m a third generation jeweler who founded this company to make getting personal jewelry insurance on your prized possessions as fast, easy and affordable as possible.

Choosing BriteCo means:

  • You get an 5-star rated jewelry insurance policy from BriteCo in just a couple of minutes.
  • You get a comprehensive jewelry insurance policy, including coverage for loss, theft, damage or mysterious disappearance—anywhere you may be in the world.
  • You get replacement insurance up to 125% of the appraised value of your jewelry piece—with no deductibles.
  • You choose how you want to pay: monthly or annually.
  • And if by chance you have to make a claim, we work with your local jeweler to make sure you get exactly what you need.

Truth in transparency

To know BriteCo is to trust BriteCo

Backed by AM Best A+ rated insurer 

Policies underwritten by an AM Best A+ Superior rated insurance carrier.

Comprehensive and bespoke insurance policies

Our jewelry policy was built from the ground up. This means that we took every care to develop one of the strongest policies in the industry. Yes, they cover loss, theft, mysterious disappearance, and damage. Yes, we will pay up to 125% of the appraised value to replace a customer’s item.

Admitted insurance policies

BriteCo offers an admitted insurance policy and adheres to strict state-by-state insurance standards and requirements. There are other insurance policies out there that are called “non-admitted” policies that are not approved by state departments. See our complete list of state licenses below.

Replacement only policies

Our policies are replacement only policies. We work directly with your jeweler to replace these items. If you need or prefer a different jeweler we have a network of trusted jeweler partners across the U.S. to choose from. Ultimately, it is the customer’s decision about which jeweler they want to use to replace the item.

Best-in-class customer service

Please reach out to one of our BriteCo partners and ask about our customer service. Our reviews and testimonials speak for themselves.