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Our mission? Reinvent your jewelry shopping and insurance experience

Born out of the experiences of our founder and CEO Dustin Lemick, a third-generation retail jeweler, BriteCo has transformed the jewelry retail and insurance experience to make it as seamless and frictionless as possible. He understands first-hand the frustrations his customers felt in dealing with homeowners or renters’ policies that didn’t cover the full value of lost or stolen jewelry. Or, the disappointment they experienced when their replacement diamond had to come from the insurance company’s preferred supplier network and not their local jeweler. And, the shock on their faces when they realized their coverage hadn’t been updated for years, forcing them to bear unexpected out of pocket costs when making a claim.

Our company applies the latest digital technology to resolve all of these issues, giving you the confidence to know that your most precious possessions are protected with exceptional coverage for replacement in the event of loss, damage, theft or disappearance up to 125% of appraised value. We developed our specialized jewelry insurance, so you don’t have to worry about deductibles. We’ve even made sure that your coverage values are updated annually when you renew your policy. And, you can rest easier knowing we work through your local jeweler to assure you get the best product and service if you ever have to make a claim.

Most important, we redesigned the jewelry insurance process from top to bottom so that you can literally get a no obligation quote from BriteCo on your smartphone in 60 seconds and be fully covered in under two minutes. That’s what jewelry and watch insurance for the digital age should be. It’s our mission and our passion, so we’re constantly cooking up ways to make it better and more affordable for everyone who buys fine jewelry and watches.

BriteCo provides comprehensive coverage at an affordable price where and when you need it

Jewelry insurance direct

BriteCo brings fine jewelry and watch insurance into the digital age, getting your insurance policy is fast, easy and affordable. What used to take hours, days, and sometimes longer, can be accomplished in minutes on your smartphone with a free jewelry insurance quote from BriteCo. By providing basic information, answering five questions, and selecting payment options, you can be fully insured with one of the best jewelry insurance policies with coverage for worldwide for loss, theft, damage, or disappearance in under two minutes.

Man purchasing jewelry insurance from BriteCo from his mobile phone

Jewelry insurance at your local jewelry store

BriteCo retail jeweler partners (there’s 2,500+ across the USA) use our innovative cloud-based appraisal system to perform jewelry appraisals of their customers’ purchases. Once an appraisal is finalized by the jeweler, the customer will conveniently receive their appraisal via email. At the same time the customer gets a no obligation jewelry insurance quote offer via email or text directly from BriteCo. You can have your jewelry or watch purchase protected in 2 minutes with exceptional coverage at 125% of appraised value with no deductible and a monthly pay option. With our company, it’s nothing but simple, easy, and affordable coverage at the point of sale.

A Man and Woman shopping for an engagement ring in a jewelry store

Jewelry insurance through retail jeweler eCommerce platforms

BriteCo jeweler partners providing eCommerce shopping on their websites can also include a BriteCo no obligation insurance quote option for their customers when they check out online. Integrated with Shopify and WooCommerce platforms, a simple checkbox at checkout gets the customer an instant jewelry insurance quote. Our company lets you protect your jewelry or watch purchases online, anytime to give you exceptional coverage with no deductibles and a convenient monthly pay option.

Man insuring engagement rings in less than 2 minutes using BriteCo Jewelry Insurance

Who are we? Meet the BriteCo leadership team

Dustin Lemick - Founder & CEO

Founder & CEO – Dustin Lemick, GG

Dustin is a third-generation jeweler with deep industry knowledge of the retail jewelry environment and the needs of jewelry buyers. He has more than 13 years of experience in the retail jewelry trade including working with insurance companies such as State Farm, Allstate, Farmers, Chubb, Pure, and others on claim replacements. In addition to his Graduate Gemologist designation from the Gemological Institute of America, and a degree in economics from the University of Wisconsin, Dustin holds an insurance producers license in all 50 states plus DC.

Conor Redmond - Co-founder & Chief Insurance Officer

Co-founder & Chief Insurance Officer – Conor Redmond, FCAS

Conor is a fully credentialed actuary with more than 12 years of insurance experience. Before co-founding BriteCo, Conor served as lead actuarial analyst for the American Property Casualty Insurance Association, the primary national trade association for insurance companies. Conor’s in-depth insurance expertise extends across multiple carriers and lines of business in both reserving and pricing.

Ben Mautner - Co-founder & Chief Technology Officer

Co-founder & Chief Technology Officer – Ben Mautner

Ben directs development and innovation for BriteCo’s appraisal management system, as well as managing technology for our marketing leading insurance application, and strategic technology partnerships. He has served as a business analyst and programmer in the manufacturing industry for 14 years prior to co-founding BriteCo.

John Ortbal - Chief Marketing Officer

Co-founder & Senior Advisor – John Ortbal

John has more than 30 years of experience strategically positioning software technology companies and executing campaigns for all forms of marketing and sales communications. Specializing in emerging growth innovators, he has helped more than a dozen companies achieve successful acquisition by market leaders such as IBM, Google, Symantec, and more.

Contact Us!

Located in the heartland of big ideas and great resources

BriteCo is a company located in Evanston, Illinois, a northern suburb of Chicago that’s home to one of the nation’s top educational institutions – Northwestern University. The booming Chicago tech scene gives us access to loads of exceptional talent as we continue to build our team. Stay tuned for career opportunity listings.

805 Greenwood Street
Evanston, IL 60201
[email protected]