Jewelry Trends

Is Jewelry a Good Investment?

Dustin Lemick


Exploring the Sparkle: Is Jewelry a Good Investment?

Investing in various assets to secure a financial future is common, with stocks, real estate, and precious metals such as gold bullion often taking center stage. However, when it comes to unconventional investment options, jewelry has long been a subject of intrigue. The allure of being able to wear precious stones and metals, while potentially reaping financial benefits, has captivated many.

But is jewelry truly a good investment? Does it hold its value over time, or is it merely an expensive accessory? 

In this article, we delve into the world of jewelry investment to uncover the facts, debunk the myths, and provide a comprehensive understanding of whether jewelry can be a viable asset in your investment portfolio.

What You Will Learn

Why is Jewelry a Good Investment?

When it comes to investment opportunities, jewelry often shines brightly as an alternative asset that combines the allure of aesthetics with the potential for financial gain. Beyond its inherent beauty and emotional significance, though, jewelry possesses unique qualities that make it an intriguing investment option for individuals seeking diversity in their portfolio.

First and foremost, jewelry, whether you have a diamond ring or a plain wedding band, holds intrinsic value derived from precious materials. Precious metals like gold, silver, and platinum have served as stores of value throughout history, protecting wealth and acting as a hedge against inflation. 


Gemstones are another integral component of fine jewelry, offering an additional layer of value. The rarity, quality, and uniqueness of the specific precious stones used in a piece contribute to the piece’s desirability and investment potential. 

Furthermore, jewelry often carries a brand or designer association, significantly impacting its investment value. Well-established brands and renowned designers have built reputations based on exceptional craftsmanship, innovative designs, and exquisite materials. Investing in pieces from these reputable sources not only offers the potential for appreciation, but also enhances the collectability and desirability of the jewelry.

It’s important to note, however, there are risks and considerations to be mindful of when purchasing investment jewelry. Thoroughly research and understand market fluctuations, changing trends, and authenticity. Educating yourself on the nuances of the jewelry market, seeking expert advice, and carefully evaluating each investment opportunity are crucial.


Best Types of Investment Jewelry

Investment jewelry transcends time and cultural boundaries. Fine jewelry has been treasured and passed down through generations, acquiring historical and cultural significance. Antique and vintage jewelry carries a sense of nostalgia and heritage. Investing in such pieces not only holds the potential for capital appreciation, but also allows individuals to connect with the rich tapestry of human history.

So what are the best kinds of investment jewelry?

1. Vintage Jewelry

Vintage jewelry, with its timeless elegance and unique character, holds a special place in the hearts of collectors and investors alike. From pieces from the Art Deco era that showcase exquisite craftsmanship and design, to rare vintage rings that carry historical significance and hold immense investment potential, vintage jewelry is a highly sought-after investment.

2. Fine Jewelry

When it comes to investment jewelry, fine jewelry pieces crafted from precious metals and gemstones reign supreme. Precious metals such as platinum and gold are safe-haven assets, protecting wealth and offering stability. Fine jewelry pieces, set with high-quality diamonds, colored and fancy diamonds, and other precious stones, combine aesthetic appeal with inherent value, making them excellent investment choices.

3. Sterling Silver Jewelry

While precious metals like gold and platinum jewelry often steal the spotlight, don’t overlook sterling silver jewelry. Investing in carefully selected sterling silver pieces offers both aesthetic pleasure and potential appreciation in value.

4. Diamond Rings

Diamond rings, particularly those of exceptional quality and rarity, such as rings featuring fancy diamonds, possess enduring investment value. Their beauty and the prestige associated with them make a diamond ring a timeless choice for those seeking to build a jewelry portfolio with significant investment potential.

Suggested Read:

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5. Natural Pearl

Natural saltwater pearls, known for their exquisite luster and scarcity, make for alluring investment-grade pieces. 

While certain types of jewelry hold immense investment potential, though, it’s essential to navigate the intricacies of the jewelry market wisely. Seeking expert advice, staying informed about market trends, and carefully evaluating each investment opportunity are crucial to maximize returns. Additionally, storing valuable investment jewelry in a secure location, such as a bank safety deposit box, protects and safeguards against loss or theft.

Best Types of Investment Jewelry

How to Approach Jewelry Investment

When considering a jewelry investment, there are two primary approaches to explore. 

1. Precious Metals as a Store of Value

Many modern-day investors view jewelry made from precious metal as a reliable store of value. During periods of currency devaluation, the value of gold, silver, and other precious metals tends to remain high or even increase. By purchasing silver and gold jewelry, you can safeguard your wealth against currency fluctuations, effectively “storing” your financial assets in these valuable items. 

2. Wholesale Reselling

An alternative and more profitable approach to jewelry investment involves buying and selling gold and sterling silver jewelry, leveraging their universal appeal. This strategy entails sourcing high-quality investment jewelry pieces that consistently attract buyers worldwide.

For resellers, wholesale sterling silver jewelry and gold jewelry present an opportunity to acquire inventory in bulk, resulting in significant cost savings per item. These items can then be resold to the general public through physical stores or online platforms, generating profitable returns.

Unlike some other business ventures, investment jewelry offers high stability. The timeless allure of gold and silver ensures an ongoing demand for these precious stones. The stocks you acquire are unlikely to depreciate in value but, rather, have the potential to appreciate over time.


Protect Your Investment

Jewelry offers a unique blend of aesthetic appeal and financial potential, making it an enticing investment option for individuals seeking diversification. From the enduring value of precious metals, natural pearl, and precious stones to the brand associations and historical significance, jewelry has proven its ability to preserve and appreciate wealth over time. 

When the time comes to shop for your investment jewelry, don’t forget to safeguard your assets. BriteCo offers reliable and cost-effective jewelry insurance that covers loss, theft, and damage globally. You’ll rest easy knowing that your jewelry portfolio is fully protected. 

Contact us today or use our online tool to receive a personalized quote and find out more about our comprehensive coverage options.


Is jewelry a good investment?

Yes! High-quality, timeless pieces such as diamonds, precious stones, and precious metals like gold and platinum are good investment choices. 

Is jewelry an asset?

Yes, jewelry can be considered an asset. However, it’s important to note that the value of jewelry can fluctuate, influenced by factors such as jewelry market demand, trends, and conditions. Professional appraisals and insurance coverage can help determine and protect the value of your jewelry as an asset.

Also Check:

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Why Are Diamonds So Expensive? Understanding the Diamond Industry and Diamond Prices
How long does permanent jewelry last?
Mother’s Day Jewelry Ideas | BriteCo Jewelry Insurance
What is Permanent Jewelry?

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Dustin Lemick


Dustin Lemick is the Founder and CEO of BriteCo and a third-generation jeweler with over thirteen years of retail jewelry experience. He holds a Graduate Gemologist degree from the Gemological Institute of America (GIA) and has in-depth knowledge and expertise in appraisal systems, diamond and gemstone markets, retail pricing models, insurance replacement models, and jewelry quotation pricing systems.


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Evanston, IL 60201

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BriteCo Inc. is a licensed insurance agency in all fifty states and the District of Columbia.