Jewelry Trends

Is an Asscher Cut Diamond Right For You?

Rachel Akmakjian


Rachel Akmakjian

Looking for a unique and elegant diamond cut? Look no further than the Asscher cut diamond. This diamond cut has a rich history and is loved by many for its unique sparkle pattern. Let’s dive into the history of the Asscher cut, the story of the Asscher family and their Royal Asscher Diamond Company, and provide some helpful tips on how to choose an engagement ring with an Asscher cut stone.


What You Will Learn

What is an Asscher cut diamond?

The Asscher cut diamond is a square or rectangular diamond with a step-cut design. Unlike other diamond cuts, which are designed to maximize brilliance and sparkle, the Asscher cut diamond is designed to showcase the diamond’s clarity and purity. The diamond’s facets are arranged in a series of steps, giving the diamond a sophisticated and understated elegance.

The most unique feature of the Asscher cut diamond is its “windmill” pattern. When viewed from above, the diamond’s facets create a shape that resembles the spokes of a windmill. This pattern makes Asscher cut diamonds sparkle with a distinctive flashiness.


History of the Asscher Cut Diamond

The Asscher diamond cut was first created by Joseph Asscher in 1902. Joseph was a diamond cutter who worked with his brother, Isaac, in their diamond factory in Amsterdam. The Asscher brothers were well-known for their skill and expertise in diamond cutting, and they were even commissioned to cut the largest diamond in the world at the time, the Cullinan diamond.

The entire Asscher family has a long and storied history in the diamond industry. The family business began in 1854 when Isaac Asscher opened a diamond factory in Amsterdam. The business was passed down through the generations, and in 1980, Edward Asscher, Joseph’s grandson, took over as the head of the company.

Edward and his brother, Joop, founded the Royal Asscher Diamond Company in 2001. The company is known for its patented “Royal Asscher” cut, which has 74 facets and a unique windmill pattern in the center of the diamond. The Royal Asscher Diamond Company is committed to ethical and sustainable diamond sourcing, and its diamonds are certified by the Responsible Jewellery Council.

Are Asscher cut diamonds popular?

Asscher cut diamonds quickly gained popularity after their invention in the early 1900s. Both in Europe and the US, it was a favorite among royalty and Hollywood celebs in the 1920s and 1930s. Then the cut fell out of favor and wasn’t seen much for several decades. In the early 2000s, we started seeing a resurgence in the popularity of the Asscher cut, and today, the Asscher cuts remain a popular choice for those seeking a unique and elegant diamond.

Celebrities with Asscher cut engagement rings:

  1. Gwyneth Paltrow was given an Asscher cut diamond engagement ring from Coldplay’s Chris Martin 
  2. Jessica Alba has a massive Asscher diamond on her engagement ring from Cash Warren
  3. Elizabeth Taylor wore an iconic Asscher diamond engagement ring from actor Richard Burton

Think this might be the cut for you? Here are some of our favorites:


Simple but sparkly and classic

Get yours at Grown Brilliance


We love a timeless ring in 14K white gold

Shop today at Grown Brilliance

Are Asscher diamonds more expensive than other diamond shapes?

Asscher cut diamonds are generally priced similarly to other diamond cuts of the same quality. However, because of the diamond’s unique characteristics and the precision required to cut the diamond, Asscher cut diamonds may be slightly more expensive than other diamond cuts of the same carat weight and quality

asscher cut diamond

How to choose an engagement ring with an Asscher cut diamond

If you’re considering an engagement ring with an Asscher cut diamond, there are a few things to keep in mind. First and foremost, consider the 4 Cs: cut, color, clarity, and carat weight. The cut of the diamond is particularly important for an Asscher cut diamond, as the step-cut design can make inclusions more visible. Look for a diamond with a high clarity grade, such as VS1 or better, to ensure that the step-cut design is visible without any visible inclusions.

Color is also important for an Asscher cut diamond. Look for a diamond with a higher color grade, to enhance its brilliance. Because of the step-cut design, Asscher diamonds won’t have the same kind of sparkle as a round brilliant cut diamond, but a higher color grade can help to compensate for this.

When it comes to carat weight, consider a larger diamond to showcase the unique step-cut design of the Asscher cut. Keep in mind that because of the square shape of the diamond, an Asscher cut may make the diamond look smaller than more oblong-shaped diamonds, such as an emerald cut. Work with a jeweler who can help you select an ideal length-to-width ratio.

Who should wear an Asscher cut diamond ring?

Anyone who appreciates the elegant beauty of the distinctive Asscher cut diamond can wear this diamond shape. The square profile and step-cut design of the diamond give it a sophisticated and understated elegance that can complement a variety of personal styles. Whether you’re looking for a classic and timeless engagement ring or a special piece of jewelry to add to your collection, an Asscher cut diamond ring can be a beautiful and stylish choice. Ultimately, it comes down to personal preference and what you feel best wearing.


Asscher cut diamonds FAQ’s

How much are Asscher cut diamonds?

Generally speaking, Asscher cut diamonds can be more expensive than other diamond cuts due to the specific cutting and polishing required to create the step-cut design and windmill pattern. The pricing for Asscher cut diamonds can range from a few thousand dollars for smaller, lower quality diamonds to tens of thousands of dollars or more for larger, high-quality diamonds.

What does an Asscher cut diamond look like?

An Asscher cut diamond is square in shape with a step-cut design. The corners of the diamond are cut in a way that creates a windmill pattern when viewed from above, adding to the diamond’s unique and elegant appearance. Emerald cut diamonds are also step-cut but tend to be rectangular instead of square.


What does an Asscher cut diamond symbolize?

Asscher diamonds can represent a commitment to simplicity, authenticity, and quality. The clean lines and understated design can also convey a sense of classic and refined taste, making it a popular choice for engagement rings and other special pieces of jewelry. Additionally, like all diamonds, an Asscher cut diamond can represent everlasting love and commitment, making it a meaningful and romantic choice for those seeking a diamond with both beauty and symbolism.

Do I need insurance for an engagement ring?

Whether it’s an Asscher cut diamond you choose or something else entirely, you need specialized jewelry insurance to protect fine jewelry from loss, theft, damage, and mysterious disappearance. 

BriteCo’s affordable policy covers up to 125% of your ring’s appraised value, and it’s fast and easy to get started. 

Get an instant free quote for an affordable monthly or annual payment. Then you have to upload the required documentation, and you’ll get coverage in minutes.  

Insurance for engagement rings is a must. And there’s finally an affordable and easy way to get comprehensive jewelry insurance.

Also Check:

How Are Diamonds Cut? | BriteCo Jewelry Insurance
Square Emerald Cut Diamond | BriteCo Jewelry Insurance
The Edgy Elegance of the Shield Cut Diamond
Transitional Cut Diamond | BriteCo Jewelry Insurance
Portrait Cut Diamond | BriteCo Jewelry Insurance


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Rachel's expertise is further enhanced by her distinction as a Graduate Gemologist from the prestigious Gemological Institute of America (GIA), equipping her with exceptional knowledge in gem identification and grading. Her education and experiences have given her an in-depth understanding of the demands and expectations facing jewelers and customers in today’s evolving retail marketplace.