Where to Sell Gold & How to Get the Most for It

Where to Sell Gold and Tips for Getting the Most Cash

Gold is having a moment. In 2025, prices for the precious metal continue to skyrocket above the $3,000 per ounce threshold, which is up 22% from traditional averages, according to MarketWatch.

The outlet interviewed experts who also claimed that gold could fetch up to $4,000-$5,000 in the coming years, depending on certain economic factors. The best part is that you can get in on the riches with a few savvy tricks, including knowing where to sell your gold pieces.

You don’t need to have gold coins or bricks to make a quick profit selling gold items to willing buyers. If you have any gold jewelry that you have no plans to wear, you can sell gold in a handful of places and get some extra cash (and, no, none of them are going to be your local pawn shop where you are less likely to get a fair price).

If you’re intrigued and thinking about those gold rings or gold chains in your jewelry box, keep reading to discover where to sell gold for the biggest profits and fairest prices.

Where to Sell Gold Jewelry

The best place to sell gold will differ depending on what you’re selling and your preferred process. There are a range of gold buyers in the market, including both in-person and online buyers, but not everyone will buy gold for a reasonable price or in a reputable manner. And with such a precious commodity, you want to ensure you’re getting what your investment is worth.

Here are a few of the best options to consider for where to sell your gold.

1. Online Gold Buyers

Reputable online buyers often offer an easy selling process and some of the best prices for your gold jewelry. This is because selling gold online is more affordable than selling in a brick-and-mortar store, which comes with more overhead costs. As a result, online buyers will likely give you more money because they’re spending less in other areas of their business.

Typically, when selling gold online, if you’re working through a reputable buyer, they’ll send you a free appraisal kit. When you send your jewelry back to them in the kit, they will appraise the pieces and then make you an offer. If you accept, the buyer will send over the payment; if you reject the offer, they’ll return your items.

There is one downside when you sell gold online. With so many online buyers, it can be difficult to sort through the options and find the most reputable buyer. Additionally, coordinating your appraisal through the mail can require a lengthy wait. So, you won’t be able to get your cash the same day you decide to sell gold jewelry.

2. Jewelry Stores

If you like the idea of working with a local gold buyer rather than an online stranger, take your pieces to a nearby jewelry store as many will buy jewelry. The process is very easy, and if the store decides to make an offer (and you accept it), you’ll get payment right then and there.

The one downside to selling to a jewelry store is that you might not always get the highest prices possible.

3. Individual Buyers

Of course, you can also sell your gold to an individual buyer. This option is desirable to some since, rather than getting offers from an online buyer or jewelry store and then choosing to accept or decline, you’ll actively be setting your own price. In this case, the buyer is the one who can take it or leave it.

The downside to this option is that you actually have to connect with individual buyers to make the sale. This can be more difficult than going directly to an online buyer or simply walking inside a jewelry store.

How to Sell Gold for the Best Price

Now that you know where to sell, how can you get the most cash for gold? Here are a few tips.

1. Know Your Gold

First and foremost, you have to know what your gold is worth, and that starts with really becoming familiar with each piece so that you understand the various factors that could make a piece worth more or less money.

For example, before getting an appraisal, you should have an idea of:

• Your jewelry’s age
• Its purity
• Any hallmarks or stamps the jewelry exhibits
• Any past damage that’s not been addressed

Furthermore, working with a third-party appraiser to get a professional’s opinion on what your jewelry is worth can be helpful. So, when you go to sell, you’ll know if you’re getting a fair price.

2. Research Every Buyer

Whether it’s a more well-known online buyer like Express Gold Cash or a buyer you’ve never heard of, do your research before selling or even sending jewelry away for an in-house appraisal.

Look at customer reviews. Check out the buyer’s Better Business Bureau accreditation. And don’t be afraid to contact the buyer directly to ask lots of questions.

3. Don’t Make a Rookie Mistake

Lastly, don’t make a rookie mistake that could cost you money in your quest for that sweet gold cash.

Here’s what you’ll want to avoid during the process:

• Getting impatient and taking the first offer you receive
• Selling your jewelry to the easiest option, like a pawn shop
• Ignoring the fine print sales terms, which could put you at a disadvantage

As you go about the selling process, also realize that most gold buyers are scooping up gold jewelry for the material, not the jewelry as is. They see your gold ring as scrap gold. As such, don’t expect an online buyer or jewelry store to give you money based on beauty or similar factors. For a buyer who will appreciate those elements, you may want to go the independent buyer route.

Where to Sell My Gold FAQs

Where Can I Sell Gold and What Does Gold Sell For?

You can conduct a gold sale online or in person at pawn shops, jewelry stores, or one-on-one with individual buyers. The price it will sell for depends on several factors, including going market rates, the quality of the metal, and its carat count.

Can I Sell My Gold for a Big Profit?

It’ll depend on a few things. Is the gold market better than it was when you purchased the item? A significant factor is whether or not the gold material is worth more now than it was when you originally bought it, but with gold prices skyrocketing at present, this is most likely the case. Additionally, is the gold still in great shape? Are there any factors that would make it more valuable as you’ve held onto it, such as with a rare or designer item? The answers to these questions will determine if you’ll turn a profit with the sale.

What Precious Metals Can You Sell?

Gold and silver are two of the most popular precious metals to sell. Similar to gold, you don’t need a handful of silver coins to sell silver. Buyers frequently purchase silver jewelry as well.

Do You Have to Report Gold Sales to the Government?

Yes. If your sale exceeds $10,000 and the payment was made with cash, check, or money order, you must report it to the government. This special report, made via Form 8300, is required to prevent cases of money laundering within the United States.

Is It Always a Good Time to Sell Gold?

No! The gold market fluctuates similarly to the stock market. You’ll want to keep an eye on gold prices and aim to sell your gold when the market is high, as is the case this year, particularly if you’re selling gold to a buyer who is buying your jewelry for the material rather than to keep as a piece of jewelry.

Protect Your Gold Investment with BriteCo

If you’ve invested in gold jewelry in the past and are keeping it for the time being, rather than wondering “where to sell my gold jewelry,” you may want to ensure your jewelry is protected until it is finally time to sell. Specialized jewelry insurance like that from BriteCo can protect your gold jewelry from cases of theft, damage, and loss.

Get your quick and easy jewelry insurance quote from BriteCo now.

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