Engagement ring insurance just got a whole lot faster and easier

April 10th, 2019

BriteCo reduces nine “must-dos” to two simple steps – and you’re covered!

Brides online magazine recently published an article aimed at newly engaged couples entitled “How to get engagement ring insurance: 9 things you need to know.” In more than 1,000 words, the authors explain what an engaged couple must do to properly insure their purchase. The recommended steps include:

  1. Get engagement ring insurance as soon as possible
  2. Choose a coverage provider
  3. Understand how the price of engagement ring insurance is determined
  4. Ask the right questions
  5. Get an appraisal
  6. Get a diamond certificate or grading report
  7. Make sure your appraiser has the right credentials
  8. Remember to reappraise
  9. Reevaluate your overall insurance needs

Assuming a millennial, or anyone else, takes the time to read the entire article, the set of described tasks can be intimidating. Does anyone really have the extra time and inclination to accomplish all nine things? We suspect very few of us would actually be able to complete them all.

A simpler option

Fortunately, anyone looking to insure an engagement ring today can do so in a few easy steps. Instead of taking hours or even days of effort and follow-up, you can get an appraisal from your local jewelry store and insurance coverage for your purchase in a few minutes on your smartphone, thanks to BriteCo.

As an innovative jewelry and watch insurance provider, BriteCo provides jeweler retailers with a cloud-based Appraisal Management System™ to create, track, and manage customer appraisals. Once your local BriteCo jeweler finalizes your engagement ring appraisal, you will get a PDF of your certified appraisal via email. (The jeweler can also print you a hard copy or set the system to text it to you if you want.)

After your appraisal is sent to you, you will also receive a text or email directly from BriteCo offering a customized insurance offering – based on the appraised value.

Just click on the link in the text, and you will be taken to the BriteCo insurance application. You’ll answer a few standard questions, and you’ll get an exact price for your policy – instantly! Accept the policy price, pay with credit or debit card, and your jewelry or watch item is insured – in less time than it takes to order a latte at your local coffee shop.

The advantages of BriteCo

Not only is insuring your fine watches and watches with BriteCo faster and easier than ever before, you don’t have to worry about reappraising your prized possessions every few years. That’s because BriteCo will automatically adjust the insurance replacement value of your policy each year to reflect any changes in the market for diamonds, gold, platinum, etc. that would impact your appraisal value.

There are added advantages with BriteCo if you ever have to make a claim for loss, damage, theft, or what is called mysterious disappearance. BriteCo’s standard policies have no deductibles, so you don’t have to worry about spending any additional money to get your jewelry replaced. Plus, we insure up to 125% of appraised value – this ensures your local jeweler can get your piece replaced without you having to pay any extra.

BriteCo even includes some basic maintenance and repairs for jewelry, free of charge. This includes prong re-tipping; broken, worn, or bent prongs for rings; broken earring posts; clasp replacement; restringing of broken or stretched pearl strands; and stone tightening. Just as important to some customers, your jewelry does not have to be added to your homeowner’s insurance, which is subject to deductibles. If you make a claim for the jewelry piece with BriteCo, it will not affect your homeowners or renters policy. Sometimes customers will not make a claim, absorbing the cost to replace the item themselves, out of fear that the insurance company may cancel their homeowners or renters policy or raise their rates in the future. Since BriteCo coverage is independent of your other policies, this is no longer a concern.

Also Check:

Ring Appraisals Most Common FAQs
What is an Insurance Premium? | BriteCo Jewelry Insurance
What you need to know about jewelry appraisals

Nine things to worry about is definitely a thing of the past. With BriteCo your most prized possessions are protected immediately with unmatched coverage.

Expert appraisals. Immediate coverage. Ultimate convenience.

BriteCo Jewelry Insurance Coverage


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Dustin Lemick, Founder & CEO BriteCo

About the Author

Dustin Lemick is the Founder and CEO of BriteCo and a third-generation jeweler with over thirteen years of retail jewelry experience. He holds a Graduate Gemologist degree from the Gemological Institute of America (GIA) and has in-depth knowledge and expertise in appraisal systems, diamond and gemstone markets, retail pricing models, insurance replacement models, and jewelry quotation pricing systems.