BriteCo webinar demonstrates Virtual Reappraisals using its free appraisal software

April 23rd, 2020

BriteCo, an innovative appraisal and jewelry insurance technology company, hosted a free webinar for retail jewelers entitled, “BriteCo | What’s it all about and how can it help jewelers during COVID-19.”

During the webinar BriteCo CEO Dustin Lemick, a third generation jeweler, demonstrated:

  • How BriteCo’s free online appraisal software saves time and enables retail jewelers to earn more money
  • How offering a “Virtual Reappraisal” will let jewelers stay connected and provide value to their customers during the COVID-19 crisis
  • Why sending all replacement insurance claims back to your store generates more income

To view a free recording of the webinar, jewelers can click this link.

BriteCo- instant insurance coverage

Free to qualified jewelers, BriteCo’s appraisal software uses intuitive self-guided screens to enter key information, include photos, and get a recommended range for appraised value based on more than 200,000 current market pricing points. Once the jeweler finalizes the appraisal, the customer receives an email with a customized electronic copy of the appraisal for their records.

Immediately after the appraisal is finalized, BriteCo sends an email or text directly to the customer offering replacement insurance coverage. The customer clicks a link in the message, fills out a short application on their mobile device or computer, and gets an exact quote based on their piece’s appraised value. Paying by credit or debit card, the customer is insured instantly.

Licensed to sell jewelry and watch insurance in all 50 states and backed by an AM Best A rated global insurance carrier, BriteCo is revolutionizing the appraisal and insurance process, allowing retail jewelers to compete more effectively in store by leveraging innovative technologies.

Also Check:

What you need to know about jewelry appraisals
Do I really need a jewelry appraisal?
5 Ways To Create The Best Customer Experience
BriteCo introduces Resource Hub for retail jewelers

BriteCo Jewelry Insurance Coverage


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Dustin Lemick, Founder & CEO BriteCo

About the Author

Dustin Lemick is the Founder and CEO of BriteCo and a third-generation jeweler with over thirteen years of retail jewelry experience. He holds a Graduate Gemologist degree from the Gemological Institute of America (GIA) and has in-depth knowledge and expertise in appraisal systems, diamond and gemstone markets, retail pricing models, insurance replacement models, and jewelry quotation pricing systems.