Watch Advice

A Guide to TAG Heuer Watch Insurance

Dustin Lemick

Author

Dustin Lemick

Updated on:

October 27th, 2025

A Guide to TAG Heuer Watch Insurance

Why You Need TAG Heuer Watch Insurance

Founded in Switzerland in 1860, TAG Heuer is a luxury watch brand that easily stands among the timepiece greats, such as Patek Philippe and Audemars Piguet. Currently owned by LVMH (which you may know for its wealth of luxury brands, like Tiffany & Co. and Hublot), TAG Heuer offers a variety of prized models, including the brand’s Formula 1, Aquaracer, Carrera, Monaco, and Link collections.

TAG Heuer Watch

As such a valuable investment, it’s wise to protect it with TAG Heuer watch insurance, which can cover instances of theft, loss, or even damage. Consider this: Your luxury watch likely cost you tens of thousands of dollars, yet you’re wearing it right on your wrist as you go about your daily activities, many of which pose a hazard to that timepiece.Watch Insurance

No matter what kind of valuable watch you own, protection is necessary. And you can’t rely on warranties and existing insurance policies like home insurance alone (we’ll tell you why, further down). Specialized TAG Heuer insurance is the most complete option for the ultimate peace of mind.

Here’s What Could Happen to Your TAG Heuer Watch

When you start to think about it, there are many things that can damage. For example…

  • You’re rushing out the door in the morning, and one of the kids has a messy spill. You reach for some cleaner and paper towels to mop up the sticky puddle, but exposing your watch to any cleaning products can dull or discolor its precious metals and gemstones.
  • You wear your watch so much that it feels like a natural extension of your arm, meaning you forget more than once to take it off before hopping into the pool or ocean during summer vacation. As a result, your watch dulls, discolors, and scratches from the abrasive water and chemicals.
  • You forget that strangers can’t resist the appeal of a timepiece that can hold its value and will sell for thousands on the pre-owned market, and suddenly, you find your new watch mysteriously goes missing during vacation, a party, or while you’re at the gym.

Luckily, the right watch insurance can protect you in all of the above scenarios.

What You Will Learn

Why Can’t I Rely on My TAG Heuer Watch Warranty?

While warranties certainly have a purpose, you can’t rely on a luxury watch warranty to protect you under all circumstances. For example, it isn’t going to help if your watch is stolen or you accidentally damage it.

More specifically, the TAG Heuer watch warranty only covers manufacturing defects and only for 24 months following the date of purchase. For some TAG Heuer watch models, you can purchase a warranty extension. However, to be valid, you must have an active warranty card, and your watch case’s serial number must be perfectly legible and intact.

In addition,

TAG Heuer Watch Warranty

Why Can’t I Rely on My Homeowners Or Renters Insurance to Protect My TAG Heuer Watch?

If your warranty won’t come to your aid under certain circumstances, will your homeowners or renters insurance fill in the gaps? Sort of.

A homeowners or renters insurance policy will help you recoup some of your losses if your luxury watch is stolen from your home (but only if it’s “from your home” and not if it’s stolen while running errands or traveling) or if your luxury watch is damaged during very specific events, such as a house fire.

However, while a homeowners or renters policy will help you recoup some of your losses, most policies will only pay a few thousand dollars, at most, after your deductible.  So, if you need to purchase a replacement watch due to theft, you’ll be stuck paying potentially tens of thousands of dollars to cover the watch’s full value.

Protect My TAG Heuer Watch

How Does Luxury Watch Insurance Work?

Luxury Watch Insurance Work

In contrast to the above, a luxury watch insurance policy from a specialty provider like BriteCo will provide you with worldwide coverage that protects the full value of your watch under many circumstances:

  • Your watch is stolen
  • Your watch is lost, and you have no idea where it went
  • Your watch is accidentally damaged

For everything your warranty and existing insurance won’t cover, BriteCo has your back.

Watch Insurance FAQs

How Much Is TAG Heuer Watch Insurance?

Watch insurance policies are priced based on your watch’s overall value, which may differ from what you paid for your watch. An appraisal is the only way to get a clear idea of what your watch is worth now on the current market. After you know your watch’s value, you can expect your annual policy to cost about 1–5% of that value. So, if you paid $10,000 for your watch, you can expect to pay between $100 and $500 per year for coverage.

What Does Watch Insurance Cover?

BriteCo’s luxury watch insurance is a full-service solution that keeps your collection safe. No matter what life throws at you (or your watch), BriteCo’s policies cover theft, mysterious loss and disappearance, and accidental damage, among other mishaps and issues.

Is My Watch Covered by My Home Or Renters Insurance?

Watches, jewelry, and similar high-value personal items are often covered to a small degree by homeowners and renters insurance policies. However, the amount these policies will pay for a watch or piece of jewelry is small and often not enough to cover the full cost of replacing or repairing the piece. Additionally, a deductible typically applies.

What Will My Watch Warranty Cover?

Most luxury watches come with warranties that cover manufacturing defects. If your watch begins working incorrectly or stops working, you can take it to an authorized service provider for repairs at no cost. However, a warranty does not cover damage. Additionally, most warranties only last for a few years and have strict requirements to remain valid.

Should I Get Watch Insurance?

If you have a high-value investment timepiece, getting watch insurance is very smart. It can ensure that your investment is protected and that you can wear your watch daily without worry or fear.

How to Insure a TAG Heuer Watch with BriteCo

If a luxury watch insurance policy sounds like a good idea for your recent TAG Heuer purchase, getting covered is simple and easy.

All you need to do is provide some basic information to receive a same-day quote. (But it’s important to note that some watches will require appraisals.) While the policy cost is based on your watch’s overall value, you can expect it to be about 1–5% of your watch’s total value, per year. Considering how much your timepiece is worth, that’s a pretty affordable insurance plan.

Once you’re covered, making a claim is easy, too, and largely done online. There are no deductibles, and BriteCo will pay the full cost of your watch repair or replacement.

Ready to get started? Get your watch insurance quote now.

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Dustin Lemick

Author

Dustin Lemick

Dustin Lemick is the Founder and CEO of BriteCo and a third-generation jeweler with over thirteen years of retail jewelry experience. He holds a Graduate Gemologist degree from the Gemological Institute of America (GIA) and has in-depth knowledge and expertise in appraisal systems, diamond and gemstone markets, retail pricing models, insurance replacement models, and jewelry quotation pricing systems.