Alex Franc is the Marketing Director at Louis Martin Jewelers, working out of the Rockefeller Center showroom in New York City. Since May 2024, he has led editorial and content strategy, social storytelling, email marketing, and new arrivals highlights, partnering directly with Harry and the in-house team. With a background in marketing and fashion, he focuses on making fine jewelry and vintage watches easier to understand — from design details to what makes a piece worth owning. Outside the store, he is an avid watch collector, musician, and entrepreneur.