Put a policy on it: This startup lets you insure an engagement ring in 10 minutes

Getting a piece of jewelry or a watch appraised and insured isn’t as easy as you might think. Okay, even if you didn’t think the process was easy, chances are it’s harder than you imagined. Brides magazine actually wrote a nine-step guide about how to get engagement ring insurance.

For Dustin Lemick, that’s eight steps too many.

Lemick comes from a family of jewelers and has over 13 years of experience working in jewelry shops. He’s also the CEO and co-founder of BriteCo, a technology company that helps jewelers more quickly and accurately appraise jewelry and enables consumers to insure their purchases at the point of sale.