BriteCo In the News

Insurtech Startup BriteCo Raises $2 Million Seed Round to Protect Consumers in the $3 Billion Fine Jewelry and Luxury Watch Market

Founded by a third-generation jeweler, BriteCo partners with local retailers to insure fine jewelry and watches in 50 states

March 20, 2019 (Evanston, IL)BriteCo, a startup that partners with jewelers to help consumers insure fine jewelry and watches within minutes of purchase, today announced a $2 million seed round. The round’s investors include Brian Spaly, the founder of Trunk Club, and Jeff Taylor, the former chairman and CEO at Cole Taylor Bank.

Visit BriteCo at JCK Las Vegas Booth RI-1

We’ll be demonstrating our cloud-based Appraisal Management System for jewelers in the new retail innovation section at JCK Las Vegas May 31-June 3. See how BriteCo is transforming the retail jewelry appraisal and insurance experience.


909 Davis Street, Suite 500
Evanston IL 60201

BriteCo LLC is a licensed insurance agency in all fifty states and the District of Columbia.
Please see the Licenses section of this website for more information. All insurance policies underwritten and issued by HDI Global Insurance Company and administered by BriteCo.