BriteCo puts the jewelry
appraisal process
back in your hands

The leading FREE appraisal software for jewelers

Rose gold and diamond bracelet insured by BriteCo Jewelry Insurance

Trusted by thousands of jewelers across the USA


Welcome to a faster, easier, more reliable way
to appraise jewelry.

Finish an appraisal in 5 minutes!

Free Jeweler Appraisal Platform

Intuitive, self-directed screens
Convenient dropdown menus
Access from anywhere, anytime

White right arrow in a circle

Get started

Automated Appraisal Output (PDF)

jewelry appraisal

Professional appraisals with details
Send to customer via email when finalized
Download PDF and print option

Say goodbye to
insurance hassles
and wasted time

  • No more extra hours spent appraising jewelry
  • No more insurance claim runarounds
  • No more preferred networks; replacement claims come back to your store

Watch a quick overview of our FREE jewelry appraisal software

Mac Monitor display of BriteCo Jewelry Appraisal Software


Designed by a third-generation jeweler,
BriteCo helps you compete

What you gain as a jeweler partner:


  • FREE online Jewelry Appraisal Management System
  • No more liability worries
  • Automatic pricing guidelines
  • Expedited replacement claims
  • Extra revenue

How your customers benefit:


  • Easy claim replacement up to 125% of insured value
  • Zero-deductible policies
  • Immediate, affordable coverage
  • Automatic annual insurance value updates
  • Fast and easy jewelry insurance application

Check Out Our Shout Outs!

Andrew Elawar at Chrysella

Green play button

“They’ve changed the way we do appraisals! I can’t say enough!”

Fabian at Nasr Jewelers

Green play button

“I just wanted to say that BriteCo is awesome!”

Bill at Mark Peters Jewelers discussing the simple appraisal process using BriteCo

Green play button

“Customers are given the opportunity to insure their jewelry on the spot!”


BriteCo’s FREE jewelry appraisal management system puts you in control

Benefits for BriteCo Jeweler Partners through our industry partnerships

Gemfind Digital Solutions Logo

GemFind Partnership

GemFind designates BriteCo as its preferred appraisal and insurance technology. GemFind provides BriteCo jeweler partners special discount offers on its industry-leading Web Services if they are new to the GemFind membership network.

Learn more

Polygon Logo

Polygon Partnership

Polygon offers BriteCo jeweler partners (who are not currently members of Polygon), a discount on membership with access to the most efficient online network to source and sell diamonds, jewelry, colored stones, watches and more.

Learn more

ASA Logo

American Society of Appraisers Partnership

American Society of Appraisers offers BriteCo jeweler partners (who are not currently members of ASA) a 20% discount on the Fundamentals of Jewelry Appraisal online course as well as three free months as an Ally Member of ASA.

Learn more


BriteCo Rewards program for Jewelers using Appraisal Software

BriteCo retail jewelers earn points with every customer appraisal to redeem for gift cards

Stack of Gift Cards ranging from 5 to 100 dollars that can be earned via the BriteCo Rewards program

See what our jeweler partners
are saying about BriteCo

Jackson Hole Jewelry

“BriteCo is a phenomenal tool that we use to create an amazing customer experience.”

Read more

Bethany Hawn

“BriteCo makes it easy so that no one ever needs to worry— they can get their purchase insured immediately.”

Read more

Chrysella fine jewelry

“BriteCo’s free appraisal system is really foolproof and super easy to use.”

Read more

Free appraisal software for jewelers

Sign up to get a login – it’s free!

Store Name
First Name
Last Name
How did you hear of us?
BriteCo logo


805 Greenwood Street
Evanston, IL 60201


BriteCo Inc. is a licensed insurance agency in all fifty states and the District of Columbia.
Please see the Licenses section of this website for more information. All insurance policies underwritten and issued by Glencar Insurance Company and administered by BriteCo.