Store Management

BriteCo introduces Resource Hub for retail jewelers

By Dustin Lemick, CEO

We’re excited to introduce our new BriteCo Resource Hub for retail jewelers on our website at  It’s designed to help retail jewelers stay current on industry trends as well as learn about how to manage more effectively to attract new customers and boost sales using technology.

The past few months have been as challenging as any time within memory with store closings due to the pandemic, as well as a flurry of activity to upgrade websites, introduce e-commerce platforms and generally seek to improve efficiencies across our stores to keep costs down.

With more than 1,700 retail jewelers already signed up to use BriteCo’s free appraisal software, the BriteCo Resource Hub is our response to numerous requests from store owners and managers to provide information that helps them improve their business practices.

We’ve organized the Hub into four major categories:

  • Diamonds & Gemstones
  • Customer Engagement
  • Store Management
  • Jewelry Care & Insurance

Under each category you’ll find useful content such as news articles, marketing and website advice, ways to keep in contact with customers during the COVID crisis, as well as a jewelry care and maintenance guide that you can print and give to your customers.

I encourage you to visit the Hub and explore a bit to learn more about BriteCo through our jeweler partner success stories, a short video demo of our free appraisal software, and how to improve your customer’s experience both online and in store.

In addition, you can learn ways to improve your website with a makeover, what lessons to take from the previous recession that might apply during this current pandemic, and how to attract millennials to buy at your store.

And be sure to sign up for updates from BriteCo as we announce new partnerships and add helpful advice in the weeks to come. And if you’re not yet using our free appraisal software, check us out and see what our jeweler partners are saying at It’s easy. It’s free. What have you got to lose?



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About the Author

Dustin Lemick is the Founder and CEO of BriteCo and a third-generation jeweler with over thirteen years of retail jewelry experience. He holds a Graduate Gemologist degree from the Gemological Institute of America (GIA) and has in-depth knowledge and expertise in appraisal systems, diamond and gemstone markets, retail pricing models, insurance replacement models, and jewelry quotation pricing systems.
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Please see the Licenses section of this website for more information. All insurance policies underwritten and issued by HDI Global Insurance Company and administered by BriteCo.