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Why I Founded BriteCo

By Dustin Lemick, Founder & CEO BriteCo

Like a lot of jewelers, I was born into the business.  My grandfather started his jewelry retail store in 1958 in a northern suburb of Chicago.  After graduation from the University of Wisconsin, Madison, I joined the family business and soon got my Graduate Gemologist degree from the Gemological Institute of America (GIA).  I’ve spent 13 years selling jewelry and watches, working weekends and evenings, dealing with every aspect of the trade – including processing and handling jewelry claims for large primary insurance companies such as State Farm, Allstate, Chubb, and Farmers.   That in-store experience has given me an in-depth understanding of appraisal systems, diamond and gemstone markets, retail pricing models, insurance replacement models, and jewelry quotation pricing systems.


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Evanston IL 60201

BriteCo LLC is a licensed insurance agency in all fifty states and the District of Columbia.
Please see the Licenses section of this website for more information. All insurance policies underwritten and issued by HDI Global Insurance Company and administered by BriteCo.