GemFind and BriteCo Announce Technology Marketing Partnership

October 13th, 2020

GemFind designates BriteCo as its preferred appraisal and insurance technology partner

CHICAGO, IL – October 13, 2020 – GemFind, ( the leading provider of Web Technologies and Digital Marketing, and BriteCo, the innovative jewelry appraisal and insurance provider, announced today a strategic technology marketing partnership that gives retail jewelers the digital tools to attract new customers, streamline operations, and make their businesses more competitive and successful.

“By joining forces with GemFind, we can give our jeweler partners additional resources of knowledge, expertise and technology they can use to manage the digital transformation of their retail businesses.”

~ BriteCo Founder & CEO Dustin Lemick

Celebrating more than 20 years in business,GemFind is the global gem and jewelry industry’s single source for online services, from award-winning websites and mobile apps to inventory integration solutions to comprehensive digital marketing packages and content creation for social media and business websites.

With more than 1,800 retail jewelers nationwide signed up for BriteCo’s cloud-based appraisal software, BriteCo provides jewelers with a faster, easier and no cost way to streamline appraisals while offering immediate personal jewelry insurance coverage for their customers.

As part of the partnership, BriteCo will offer GemFind members its cloud-based appraisal system software free of charge along with marketing support materials and incentives to help jewelers save time and generate additional revenue. GemFind, in turn, will offer BriteCo jeweler partners who are not currently customers of GemFind, special offers on its industry-leading Web Services .

“The COVID pandemic has accelerated the trend whereby retail jewelers are becoming more engaged in using digital technology to attract new customers, become more efficient, and improve customer relationships,” according to BriteCo founder and CEO Dustin Lemick. “By joining forces with GemFind, we can give our jeweler partners additional resources of knowledge, expertise and technology they can use to manage the digital transformation of their retail businesses.”

“We’re excited to be working with BriteCo, and helping our members compete and connect with customers as they leverage BriteCo’s comprehensive appraisal system and instant insurance coverage technology,” says Alex Fetanat, founder and CEO of GemFind. “Not only will this affiliation benefit our members through time and cost savings, we will soon be introducing integrated technology that further enhances the online retail buying experience.”

For more information on membership and other services, or for details on the strategic affiliation with BriteCo, contact GemFind at, or call 800-373-4373. BriteCo jeweler partners should contact or call 312-809-9100 for more details.

About GemFind

GemFind has been providing digital technology solutions to the jewelry industry since 1999 helping hundreds of jewelers with their online presence and digital marketing. GemFind connects retailers to their vendors through their proprietary state of the art technology JewelCloud, allowing retailers to showcase their vendors’ product data and digital assets on their websites in real-time. From consultation, design, development, launch to complete online marketing strategy and web apps like ring builder, diamond link, stud and pendant builder, GemFind is a one-stop digital shop for retailers worldwide.

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